There has been a lot of debate, whether the WWW, social media etc. play any role in corporations' reputation game. Well, here's some up-to-date stuff related to that from
Reputation Rx site:
- Apple stock falling as much as 5% after a CNN-sponsored citizen-journalism site, ireport.com, published a false item from a user reporting that CEO Steve Jobs has been rushed to a hospital.
- Apple stock experiencing a $4.50-per-share drop and a $4 billion loss in market capitalization in just 6 minutes when the popular blog Engadget published a leaked, but fake, internal email from Apple Inc. that claimed the release of the iPhone and the company's Leopard server project would be delayed.
- United Airlines parent, UAL, losing more than $1 billion in market capitalization when traders treated an outdated bankruptcy announcement as a new development.
